B2b And B2b Business Activities - 1542 Words

Business to Consumer or B2C, electronic business activities that focus on retail transactions. An example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies of the two types of companies will differ based on their company’s needs. Both B2C companies and B2B companies have similar qualities when it comes to their marketing plan. Both types of companies believe in having a strong brand and having a strong positive image of their companies. However, the companies will differ when it comes to the reasons why they feel that having a strong brand will be important to the comp any. The B2C companies need to have a strong brand in order to maintain and grow the amount of consumers and costumers they have by matching the brand of their known products. Individual consumers can become attached to a certain company solely based on their brand. When it comes to B2B companies having a strong brand will only help other companies consider rather or not to make the purchase from Intel but the ultimate decision comes down to many other business factors including how Intel will lookShow MoreRelatedB2b And B2b Business Activities1300 Words   |  6 PagesBusiness to Consumer or B2C, electronic business activities that focus on retail transactions. An example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in S anta Clara, California. The overall marketing goal for both B2B and B2C companiesRead MoreB2b Exchanges And Business Activity Perspective1189 Words   |  5 Pagesâ€Å"Business-to-business (B2B) exchanges or marketplaces provide dramatic opportunities to automate collaborative business processes with customers and suppliers, generate internal efficiencies, and reach new markets at minimal cost.† - (Kenjale Phatak, 2002) The epigraph quote from a 2002 article in the CRM magazine provides the commonly used and accepted definition of Business-to-Business (B2B) exchanges. The key differentiating attributes of the B2B Exchanges from the Business-to-Consumer (B2C)Read MoreDifferences between B2B and B2C800 Words   |  4 PagesDifferences between B2B and B2C Name Institution Differences between B2B and B2C Business to business and business to customers is two important different terms that one needs to understand. The two terms mean different things in the business environment. The aim of this research paper is to evaluate the differences between business to business and business to customers. Transactions in the case of business to business involve two business organizations while business to customer involvesRead MoreRelationship Driven988 Words   |  4 PagesB2B vs. B2C Marketing Business-to-business (B2B) is a term used to describe transactions of goods or services between businesses as opposed to business-to-consumer (B2C) which describes activities of commercial organizations serving end customers with products and/or services. B2B and B2C marketing is different. There are profound differences that a business must remember when developing marketing activities. Although the marketing programs are the same for each type of business (events, directRead MoreDifference Between B2B and B2C1254 Words   |  6 PagesMarketing: Differences Between B2B and B2C Linicha Hunter University of Phoenix EBUS 400 E-Business Dr. Hee Lee September 27, 2006 Marketing: Differences Between B2B and B2C Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers confidence. In today s society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potentialRead MoreDifference Between B2B and B2C Marketing997 Words   |  4 Pagesbetween B2B marketing and B2C marketing. Your marketing plan needs to take into account the differences and ensure you are developing the right types of activities for your particular market. B2B †¢ Relationship driven †¢ Maximize the value of the relationship †¢ Small, focused target market †¢ Multi-step buying process, longer sales cycle †¢ Brand identity created on personal relationship †¢ Educational and awareness building activities †¢ Rational buying decision based on business value Read MoreMarketing Differences Between B2C and B2B Websites1494 Words   |  6 PagesDifferences in Marketing for B2C and B2B Sites March 27, 2006 Differences in Marketing for B2C and B2B Sites Introduction Marketing in an electronic-business/commerce (e-business/e-commerce) arena today is truly no different than the ole ‘brick and mortar business. Business-to-business (B2B) and business-to-consumer (B2C) sites need to have a crafty approach to implement marketing strategies and develop an effective marketing plan to reach the intended (targeted) market. Thus, the mixingRead MoreB2B And B2C Marketing Strategies Essay1379 Words   |  6 PagesMarketing is an integral part of any business operation, regardless of platform or environment (brick and mortar versus virtual); type of product sold or service rendered and target market. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of theRead MoreB2B vs.B2C Marketing Differences1024 Words   |  5 PagesB2B vs. B2C Marketing Marketing differs between business to business and business to consumer in a few different ways the main one is the emotional experience of the buyer. The marketing programs are the same, which includes: events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliance. The difference is how each marketing program is executed, what is said in the program, and the outcome. Business to Business or B2B marketing and Business to ConsumerRead MoreMarketing Analysis : B2b And B2c Market Segment1200 Words   |  5 Pagesthat marketers focus on to gain their clients or consumers: Business-to-Business, Business-to-Consumer, and, especially in the Washington, D.C. area, Business-to-Government. Each segment, although profitable in their own way, requires different techniques and methods in order to reach the prospective customers. In order to identify these consumers, and what appeals to them, is where market research comes in. This document will evaluate the B2B and B2C market segment, evaluating them as a whole, identifying